Small business marketing is an incredibly diverse and fluid field. Think about how many marketing messages you see every day – even every minute! So how do you expect your small business to make a big impact? Digital marketing can be more affordable than traditional methods. However, have you ever wondered whether your parents and […]...

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable source, you are missing out an incredible marketing opportunity, as it makes it easy to spread the word about your product and […]...

Today you can have a website for pretty much anything—from crowdfunding campaigns to pet hamster fan pages. But for some reason, many small businesses have been slow to get online, even though websites have been around for over 25 years! Fortunately, the number of small businesses with professional websites is increasing steadily, from a relative […]...

What is an influencer? A major role of the marketing function is to get our content to “move” through an audience. Content can take many forms. It might be a blog post, but it could also be an idea, and ad, or even the product itself (Glossier ships all of its skin care products in packaging […]...

If your business isn’t on Instagram, here’s why you might want to get your brand on the platform immediately. Since its inception, Instagram has proven to be a powerful marketing tool for businesses looking to expand their presence and the visibility of their products. If you have not jumped on the Instagram bandwagon yet, you […]...

Do you want to run influencer marketing campaigns? Wondering how to determine the ROI of your efforts? In this blog post, you’ll learn how to measure the results of your influencer marketing campaigns. #1: Determine Your End Goal at the Beginning Before launching an influencer marketing campaign, you need to decide what you want to accomplish. Establishing […]...

In today’s fast-paced, technologically advancing world, it’s a no-brainer that the social media sector is growing faster than the Internet itself. In 2005, ten years after the internet became available to the masses, 1 billion people around the globe were actively benefiting from the wonders of the world wide web. On the other hand, only after nine […]...

The technology behind search engines has grown and improved more than anyone could have ever expected. Google can now finish your sentences and recommend exactly what you are looking for. Search inquiries have become far more conversational than they were five years ago. Content is being produced much faster than the people of the world […]...

Customer service is at the core of any successful business — on or offline. This concept is often forgotten or, many times, simply not planned for appropriately. It should be a primary focus for businesses, especially virtual shops that don’t have in-person interactions during the purchasing process. But excellence in eCommerce customer service is not […]...