Imagine you hear a business owner say: ‘It’s my website and I’ll do what I want with it!’ While trusting your instincts in often good in business, some of the beliefs and thoughts held by business owners can actually damage the success of their website. While these thoughts and beliefs may be held in good […]...

If you’re anything like us, you’re probably excited to wave goodbye to the 2010s and welcome in a new decade. 2020 looks set to be a dynamic year in the marketing world, and we’re very keen to start helping small businesses hone their strategies in what is an increasingly competitive field. So, before you set […]...

In the past, staking a claim would have been good enough. Spice it up with some creative execution and you’ll have a captive audience feeding off your hands. With a less intense competitive environment back then, the effort to convince and convert was less demanding. It’s different today. People are generally more informed. In addition, […]...

Content marketing costs 62% less than conventional marketing approaches but generates 3 times as many leads. You’re probably aware of these statistics. In fact, we reckon you’re already on it, producing content to create the relationship, authority and trust that come with an effective content marketing strategy. Unfortunately, your cash register isn’t ringing. Why? 1. […]...

In 2020, we expect more breakthroughs in marketing technology. Some are already taking root. While not all will be relevant or applicable to small businesses, it is important to take note of them. Let’s take a closer look at those that can work for your business. 1. Let’s get personal It’s the marketing buzz of […]...

In the modern age of digital marketing, where businesses endure immense pressure to compete with millions of advertisements, small businesses feel as if they are fighting a losing marketing battle. Whether it be because they don’t have the expertise to market themselves effectively, or the budget to invest in large-scale publicity, small business owners assume […]...

When it comes to marketing your small business, every person has an opinion on what you should be doing. Whether it be traditional flyer drops, to large scale billboard ads across the highway exit, it can feel impossible to know which direction is best for your small business. However, what’s inhibiting the path to successful […]...

Unlike a virus in the real world which can often be tracked down to patient zero and their risk factors, there is no formula for going viral online. So before you put all of your small business’ marketing efforts into a viral campaign, consider that viral may not actually be the look you’re going for. […]...

We live in a data-driven world. With the Internet of Things, everything can be done online. As a result, we live behind a digital foot trail. Scrutinizing the data will allow marketers, amongst others, to be very targeted in their marketing effort, minimizing wastage. Welcome to the age of big data! Size of your business […]...

When it comes to choosing the right kind of advertising campaign for your business, you will likely find yourself having to choose between traditional and digital marketing. Below we explore these distinct campaign strategies to help you decide which would work best for your business. Traditional marketing Traditional marketing campaigns include advertising in newspapers, print […]...