It’s undeniable that creating your first marketing plan for your small business is daunting; this process tests all of your business plans, goals, objectives and ability to understand the market of your industry. However, despite the difficulty, your marketing plan is the backbone of your advertising and continual promotion of your business, and most business […]...

Did you know there are landing pages with conversion rates 10% or higher? (1) With hundreds of templates available out there, it’s easy to just pick and choose. But before you start filling in the blanks, it’s good to be mindful of best practices in landing page design. It’ll help your landing page look 10/10 […]...

Whether for a bricks and mortar store, or when using an online presence, one fact remains constant: you and your customers need to find each other. Although this may be a physical location, first contact will increasingly come through your website or social media presence. With this in mind, let’s take a look at some […]...

You may feel that these are two occupations with very little in common – and you’re probably right! Each requires a different skill set, but this is an interesting way of looking at your web presence. Too often, a small business owner might have one talent and not another – and their website can reflect […]...

Social media is meant to be a force for good (and for making money) in small business marketing. Yet, it is fair to say, that it occasionally gets a bad press! But, like bad drivers when you yourself are excellent behind the wheel, it’s a frustration that it’s best simply to live with – but […]...

Look, we don’t want to be the social media police, but there is nothing more cringeworthy than watching businesses decrease their following with faux pas that are very easy to avoid. We know that not everyone is tech-savvy, but that doesn’t mean you have to look like someone’s Grandma has just hacked your Instagram account […]...

Did you know that only 1 in 2 small businesses make it past their first 4 years? It’s a worrying statistic considering that 98% of businesses in Australia are defined as a small business. The sector is obviously the bastion of the economy. As such, we should expect a higher rate of immortality. In addition, […]...

If you’re still wondering if a digital brand strategy will drive growth, you may be too late. A digital brand strategy isn’t about the future; it is now essential until something else comes along. Unfortunately, not every small-medium sized business has fully embraced the concept. Some are struggling to get it right while others may […]...

Pre-social and digital marketing days, it wasn’t uncommon for brands to update their marketing collaterals regularly. It’s part of the strategy to remain relevant and competitive. Today, good brand housekeeping includes social and digital marketing strategy too. With brand trust driven by positive social media interaction as well, ensuring your strategy is in step with […]...

If you own a small business, you probably spend a lot of time thinking about how you can promote your business as the big guys do. If only you could go viral. If only you could afford billboard advertising or sporting sponsorships. However, affordable small business marketing can still compete with what multimillion-dollar worldwide companies […]...