Unlike a virus in the real world which can often be tracked down to patient zero and their risk factors, there is no formula for going viral online. So before you put all of your small business’ marketing efforts into a viral campaign, consider that viral may not actually be the look you’re going for. […]...

We live in a data-driven world. With the Internet of Things, everything can be done online. As a result, we live behind a digital foot trail. Scrutinizing the data will allow marketers, amongst others, to be very targeted in their marketing effort, minimizing wastage. Welcome to the age of big data! Size of your business […]...

When it comes to choosing the right kind of advertising campaign for your business, you will likely find yourself having to choose between traditional and digital marketing. Below we explore these distinct campaign strategies to help you decide which would work best for your business. Traditional marketing Traditional marketing campaigns include advertising in newspapers, print […]...

Have your website visitor numbers been dropping? Are you having trouble holding on to customers or securing new ones? The problem could be an outdated website. Get ready to look 10/10 online with a digital makeover. Here are the top six reasons your website needs a revamp. #1 Increase visitor numbers To attract more potential […]...

Are you ready to succeed in small business marketing? As a small business, you may feel focusing on marketing is a waste of time, as you’ll never have the budget or resources of larger companies. However, small businesses can still benefit from marketing efforts, they just have to take a different approach to marketing than […]...

No doubt someone has told you how valuable it would be to start a blog for your small business. So, you follow their advice, set up a blog, post an article and wait for the sales to roll. Does this sound familiar? Blogging is a complex yet highly rewarding marketing principle when executed correctly. Unfortunately, […]...

Snapchat has over 188 million daily users, giving you 188 million reasons to advertise your business on the popular platform. The main perk about advertising on Snapchat is the target demographic. In 2018, 71% of Snapchat users were under 34 years old, with Snapchat acting as a direct link to the millennial consumer. Snapchat users […]...

If you are reading this article, more than likely your Melbourne-based small business is living in the dark ages, relying on the conventional marketing methods, such as an old-school flyer drop, to market your business. Or perhaps your business has social media and you aren’t seeing the benefits everyone else raves about. Sound familiar? When […]...

The best way to start marketing your small business is by creating the perfect website that your customers will love. While we can hear you say “yes, we know that”, many small businesses are making basic marketing mistakes on their website, selling themselves short and losing vital sales in the process. As a small business […]...

Did you know there are over twenty-five million business profiles on Instagram? What’s more, over 200 million Instagram users visit a business profile at least once every day. This means if you are not making use of Instagram marketing, you are seriously missing out! For the purposes of this article, we will assume you have […]...