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When was the last time you changed something about your branding? Every small business experiences the same branding routine; they spend countless hours and dollars developing their branding during their start-up phase, followed by the laborious integration into all of their marketing platforms, before waiting for the customers to respond positively. However, the issue small […]...

Words don’t come easy, even in writing ad copy. Why? The average person is exposed to 5,000 ads daily (1). This doesn’t take into consideration publications or posts related to marketing and advertising. Finding the right words to wow and woo is a massive challenge in marketing communications today. In developing ads, it is important […]...

It’s undeniable that creating your first marketing plan for your small business is daunting; this process tests all of your business plans, goals, objectives and ability to understand the market of your industry. However, despite the difficulty, your marketing plan is the backbone of your advertising and continual promotion of your business, and most business […]...

Did you know there are landing pages with conversion rates 10% or higher? (1) With hundreds of templates available out there, it’s easy to just pick and choose. But before you start filling in the blanks, it’s good to be mindful of best practices in landing page design. It’ll help your landing page look 10/10 […]...

Whether for a bricks and mortar store, or when using an online presence, one fact remains constant: you and your customers need to find each other. Although this may be a physical location, first contact will increasingly come through your website or social media presence. With this in mind, let’s take a look at some […]...

You may feel that these are two occupations with very little in common – and you’re probably right! Each requires a different skill set, but this is an interesting way of looking at your web presence. Too often, a small business owner might have one talent and not another – and their website can reflect […]...

Social media is meant to be a force for good (and for making money) in small business marketing. Yet, it is fair to say, that it occasionally gets a bad press! But, like bad drivers when you yourself are excellent behind the wheel, it’s a frustration that it’s best simply to live with – but […]...

Look, we don’t want to be the social media police, but there is nothing more cringeworthy than watching businesses decrease their following with faux pas that are very easy to avoid. We know that not everyone is tech-savvy, but that doesn’t mean you have to look like someone’s Grandma has just hacked your Instagram account […]...

Did you know that only 1 in 2 small businesses make it past their first 4 years? It’s a worrying statistic considering that 98% of businesses in Australia are defined as a small business. The sector is obviously the bastion of the economy. As such, we should expect a higher rate of immortality. In addition, […]...